FAQ

Most business owners are too close to their business to assess its value objectively — and understandably, emotions often come into play. It’s natural to want the highest price possible, but asking too much can waste time and money for everyone involved. There’s no one-size-fits-all formula for business valuation. Every business is different, and a good business broker will assess the financials, market conditions, and saleability to guide you toward a realistic and achievable price. Note: While your accountant is great for tax and compliance, they’re often not the best source for sale pricing — that’s where an experienced broker comes in.

At a minimum, you’ll need 2–3 years of financial reports (ideally prepared professionally), along with documents related to any lease agreements, equipment, assets, and stock included in the sale. You should also be ready to explain the ins and outs of your business and industry — buyers will want to understand how things operate day to day and where the opportunities lie.

There’s no fixed timeline. Some businesses sell in a week, others can take 6 months or more. It all comes down to when the right buyer — with the means and motivation — comes along. That said, the quality of your broker matters. A well-connected, proactive broker will generally sell faster than one who just lists and waits.

Business Sales Victoria can assist with the sale of any business located within Victoria. We will work with you to find the right purchaser and get the deal done.

We are confident that we can deliver a sale to our vendors in their desired timeframe. We have ongoing relationships with eager buyers and a history of innovative marketing tactics to get deals done quickly and efficiently. If you're not completely satisfied, you are under zero obligation to commit to Business Sales Victoria.

Review the lease conditions — are they fair and sustainable based on the business’s current income? Make sure the financials are presented clearly and professionally. Base your decision on how the business is performing today — not just on what it could do in future. Buy what you see, not what you’re promised.

Banks will typically lend up to 40% of the purchase price for a well-documented, profitable business. In some cases, you may also be able to negotiate vendor terms — where the seller offers some level of finance directly. Every deal is different, so it's worth discussing your situation with a broker who understands the market.

A good business broker does more than just list your business online. They should: Provide a realistic price guide based on market knowledge Develop a clear strategy to attract qualified buyers Advertise your business on the most effective commercial platforms Manage the process from enquiry to settlement Their job is to take the pressure off you — and get the right deal done.

Always choose a broker who works on a General Sale Authority — this means you're not locked in, and if they underdeliver, you can walk away. You should always be in control. Meet them in person or have a proper phone chat. Go with your gut — if they feel genuine and straightforward, that’s a good sign. Avoid anyone who uses pressure tactics or makes unrealistic promises.

Commission rates vary depending on the type and size of the business, but they are usually a percentage of the final sale price. There’s also a one-off marketing and advertising fee, which shouldn’t exceed around $2,000 + GST. This covers listing your business on the top commercial sites and promoting it to the right buyers.